Today all over the world is the International Day of the Book. In Catalonia is Sant Jordi, my favorite holiday from my hometown. Streets are packed with books and roses! Can you image a better place to be?
Júlia Solans, a talented artist based in Barcelona, made this fabulous and singular Sant Jordi ad campaign, where the main characters of our traditional story are more authentic than the originals. A campaign where we all are who or what we want to be while reading. I could not think of a more powerful message for a day of celebrating books and culture!
Our traditional dragon when he is reading is a vegetarian dragon!
The princess is not a weak woman just waiting to be saved by a knight! She wears an armour because she is a powerful and strong woman!
Our knight is in love with roses and he is also a caring knight.
Do you want to know more about our legend? Read the information extracted from the Ajuntament de Barcelona website:
Sant Jordi, the patron saint of Catalonia
Sant Jordi, the patron saint of Catalonia since the 19th century, became the symbol of Catalan lands through the Renaixença, the Catalan Renaissance, a political and cultural movement to recover the symbols of Catalan identity.
Once upon a time a fearsome dragon was terrifying the inhabitants of a small town in Catalonia called Montblanc. It was wreaking havoc among the town’s populace and devouring the animals grazing in the fields.
So, to soothe the dragon’s anger, the town’s inhabitants decided they would sacrifice someone every day, drawing lots to see who they would offer as a token of their good will.
One day, it was the turn of the king’s daughter to be sacrificed. But, just when the dragon was about to gobble her up, a handsome knight appeared and confronted the beast. This was Sant Jordi (St George). He drove his lance into the dragon and a bush of red roses sprang out of the blood that spilled.
His was a bold and selfless gesture that changed the course of the town’s history and gave birth to our legend. Ever since it has been the custom in Catalonia to give your loved one a rose. Sant Jordi, the patron saint of Catalonia since the 19th century, became the symbol of Catalan lands through the Renaixença, the Catalan Renaissance, a political and cultural movement to recover the symbols of Catalan identity.